As part of an ongoing project, I designed the logo and illustrated a poster for race car driver Joey Jordan's online web series "Gas Half Full." In the show, Joey journeys in his beat up 1991 Toyota Hiace van from San Diego California, to Patagonia Chile. He embraces his imminent failure as part of the thrill, and always maintains a optimistic outlook, hence the name "Gas Half Full." For the logo mark, I utilized the triangle hazard symbol found in all automobiles as the housing. The inside of the mark can be interpreted as either half a tank of gas, or as a triangle shaped mountain covered in snow, inspired by the mountain ranges of Patagonia. See Joey in action on his youtube channel or instagram page.
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