Nessity is a service based start up that offers monthly subscriptions to household essentials. One of their main problems is the spelling of their name. The owner copyrighted the spelling "Nessity," but he wants users to pronounce the service as "Necessity." To solve this problem I redesigned the logo, and created an app prototype based on a user scenario from my research. The goal of the design is to make the brand feel more approachable, trustworthy, and convenient. 
Spot Illustrations
Original logo critique
Logo redesign
Site map / User Flow
Logo animation (with sound)
Clickable Prototype
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